ABOUT THE ARTIST AND THE ARTPIECE
NAME ARTPIECE: FLUORESSENCE
The name "Fluoressence" is a fusion of fluorescent and essence.
In an animation where organic curves merge with bionic structures, the “Fluoressence” mirrors the innovative spirit of a fashion brand. As garments come to life, embodying the essence of those who craft them, it underscores their vital role in the brand's evolution. Reflecting a sentiment reminiscent of Hugo Boss employees, 'In every stitch, a vision; in every silhouette, a statement,' the animation weaves a tale of unity, innovation, and timeless elegance
ARTIST NAME: LOREM
"LOREM" – Lukas Bruhn, born in 1993 in Hamburg, is a German digital artist. Originally an art director in advertising, he now focuses on crafting seamless 3D loops. His art aims to "transform screens into portals of tranquility", offering viewers a peaceful escape.
